Architects

March 31, 2026

Arc Engagement Amplification Guide

A helpful editorial resource about clear messaging

Purpose of This Guide

This guide is designed to help ambassadors and community contributors better understand the types of Arc-related content that are most likely to align with Circle’s brand and, in some cases, be amplified by Circle channels, including @Arc, @BuildOnCircle, and potentially @Circle.

It is intended as a helpful editorial resource, not as a prescriptive set of instructions or requirements for what anyone should post or how they should engage. Contributors should continue to use their own judgment, voice, and perspective when creating content.

The goal is simply to provide clearer context on the messaging, tone, and framing that may resonate most strongly with Arc’s public positioning.

This guide exists to:

Ensure consistency across all Arc-related content

Help Architects align Arc-related content with Arc’s voice, tone, and positioning, while participating in their personal capacity

Increase the likelihood that @Arc, @BuildOnCircle and potentially @Circle may choose to amplify a post

Protect Circle’s regulatory, institutional, and brand posture

Build a credible, long-term narrative around the Internet Financial System

Arc is described as the Economic OS for the internet. The content representing it must reflect that standard. When posting about Arc, aim to be accurate, clear and consistent with publicly available Arc guidance.

Arc amplifies builders who positively contribute to the ecosystem and reflect its standards. If you want to increase the likelihood of amplification, follow these guardrails.

About Arc

Arc is designed for:

Developers

Fintechs

Financial institutions

Ecosystem builders

Building across:

Internet-native capital markets

Global payments and FX

Stablecoin-native infrastructure

Real-world financial applications

Why This Guide Matters

If you use this guide as a reference:

Your content will align with Arc’s brand standards

You may improve the likelihood of amplification by Circle

You contribute to long-term ecosystem credibility

You help build a durable narrative, not short-term hype

Arc is building slow compounding trust. Content and Engagement should reflect that.

Core Arc Style Conventions

Naming

Refer to it as @Arc or @arc

Try avoiding using it in the beginning of your post so you can include @

Avoid variations: ARC, Arc Chain, $ARC, Arc Network

All content with token tickers or speculative shorthand should be avoided

Language

Use onchain (not on-chain, not on chain)

Avoid generic “web3” unless context demands it

Prefer:

Stablecoin finance

Internet capital markets

Programmable dollars

Internet Financial System

Keep copy readable and structured

Technical Framing

Be precise, not obscure

Explain complex ideas clearly

Avoid unnecessary jargon

Ground abstract concepts in concrete examples

Voice & Tone

Voice (Fixed Personality)

Arc is:

Progressive and future-thinking

Builder-first

Direct and confident

Institutionally credible

Internet-native but not meme-native

Optimistic but realistic

Tone (Contextual Expression)

Arc posts should be:

Brief and punchy

Clear over clever

Conversational but not casual

Minimal emoji usage (one at most)

No hype language

No rockets. No bulls. No up-only charts. No trading slang.

What to Emphasize

1. Builders

Arc exists for builders.

Highlight:

Devs shipping

Real use cases

Technical clarity

Milestones grounded in product progress

Celebrate people, not price.

2. Concrete Value

Avoid abstraction. Instead of: “Arc is revolutionizing finance.” Say: “Arc delivers 1-second finality with USDC-native gas.”

Instead of: “This changes everything.”

Say: “This reduces settlement from minutes to seconds.”

Specifics win.

3. Internet Financial System Framing

Tie posts to:

Stablecoin-native capital markets

Cross-border liquidity

Programmable settlement

Institutional integration

Regulatory alignment

Arc is part of a broader system. It is not a standalone narrative.

Content Guidelines

All engagement types are treated equally:

Likes

Replies

Retweets

Architects and content represent Arc when engaging, but they participate in their personal capacity and should not imply they speak on behalf of Arc or Circle unless separately authorized

Avoid Content With:

Yield, APR, staking, ROI language

Financial predictions

Token speculation

“Alpha” culture

Gambling metaphors

Violent metaphors

Bullish emoji culture 🚀 📈 🐂

Meme-heavy trading content

When in doubt, do not post.

What to Avoid

1. Financial Terminology

Avoid:

Profits

Gains

Returns

High yield

Leverage

“Lucrative”

“100x”

Investment strategies

Arc is infrastructure, not an investment vehicle.

2. Token-Centric Messaging

Avoid focusing on:

Token rewards

Airdrops

Incentives

Speculative mechanics

Focus on product utility and real use cases.

Circle announced that it is exploring the possibility of launching a native token on Arc, but has no further information at this time.

Do not discuss a potential native token on Arc.

3. No Context About Your Project

Avoid posting isolated feature updates without context.

Where feasible, explain:

What you are building

Who it’s for

Why Arc or USDC matters in your stack

4. Disputable Superlatives

Avoid:

“The best”

“The first”

“Guaranteed”

“Maximize”

“Ensure”

If you make a claim, support it with data.

5. Unapproved Partnership Claims

Do not say:

“Official partner of Arc”

“In collaboration with Circle”

Instead say:

“Built on Arc”

“Integrated with USDC”

“Deploying on Arc testnet”

Formal partnerships require approval.

6. Overly Aggressive Marketing

Avoid:

ALL CAPS

Emoji overload

Countdown gimmicks

Sales-style urgency

Arc is sharp. Not loud.

7. False or Unsupported Data

If sharing numbers:

Provide a source

Ensure accuracy

Avoid exaggeration

Unsupported data will not be amplified.

8. Negative Comparisons

Do not attack other chains or ecosystems.

Arc competes through execution and clarity, not conflict.

9. NSFW or Offensive Content

No explicit, offensive, or shock content.

Arc is institutional infrastructure.

10. Unreleased Products

Do not tease unavailable features.

Amplification favors what users can access today.

11. Compliance-Sensitive Applications

If your app:

Requires KYC

Is geo-restricted

Is unavailable in certain jurisdictions

State that clearly.

Transparency increases amplification likelihood.

What to Do

(To Increase Chances of Amplification)

Lead With Utility

Start with what your product does.

Good:

We use USDC on Arc to settle payments in under 1 second.

Not:

We’re building the future of finance.

Be Specific

Show:

Screenshots

Code snippets

Demo clips

Measurable impact

Clarity increases amplification.

Tie Back to Mission

Connect your post to:

Stablecoin finance

Internet capital markets

Institutional adoption

Global liquidity

Include Complete Content

If you would like to request amplification:

Include final copy

Include visuals

Include zero tags

Include links if necessary but they do impact your content negatively.

Incomplete submissions reduce amplification odds.

Stay Builder-First

Celebrate:

Engineers

Contributors

Real user impact

Arc empowers builders.

Disclose Material Connections

If your post, event, or other content involves a material connection to Arc or Circle, make that clear in the content itself. This includes compensation, reimbursement, promotional support, or other benefits.

Use a simple, recognizable disclosure where appropriate. Avoid vague labels like #collab or #thanks when a clearer sponsored disclosure is needed.

Writing Guidelines

Emphasize Mission

Arc supports:

Infrastructure

Trust

Compliance

Scale

Global access

Use Active Voice

Prefer: Builders deploy contracts on Arc.

Avoid: Contracts are deployed on Arc.

Prioritize Clarity

Avoid overcomplicating.

Simple language wins.

Tips for Higher Engagement

Include a soft CTA only if necessary:

“What would you build?”

“Deploy on Arc.”

Use visuals:

Screenshots

Code

Demo clips

Stats

Engage replies thoughtfully.

Post during developer-active windows.

The Arc Standard

Before posting, ask:

Does this reinforce trust?

Is this builder-first?

Is this specific and grounded?

Would Circle comfortably amplify this?

Architects are not just promoting a chain.

You are shaping the digital identity of the Internet Financial System.

Architects are independent Arc community participants and are not employees or agents of Circle Technology Services, LLC ("CTS"), any of its affiliates or the Circle Arc team (collectively, "Circle"). Participation in the Architects program does not create any employment, agency, partnership, joint venture, fiduciary, or other formal relationship with Circle. Architects may not make statements on behalf of Circle, unless expressly authorized in writing to do so. Architects may not bind Circle in any respect. Certain roles or opportunities are subject to additional terms and prior approval.

Building the global internet economy

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Arc Engagement Amplification Guide

A helpful editorial resource about clear messaging

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